The relationship between brands and distributors in the region is changing and evolving. Though some international luxury brands have been in the region for the past few decades, their relationship with local and regional distributors has stood the test of time. On the other hand, there are certain brands that have entered this region only through boutique stores, while others follow a hybrid model – a mix of standalone and multi-brand stores. What is the future of this brand-distributor relationship? Will the hybrid retail model work in the long term? Can brands do without retailers or do they need strong local partners? Is the relationship shifting? What are the associated growth challenges? In the present economic scenario, does the collaboration make more sense?
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