Global research firm PwC defines the concept of digital IQ as how well organizations capture the value they expect from technology investments. Brands such as Burberry, Kate Spade, Marriott, Louis Vuitton and Ritz-Carlton score among the highest in the US-based research firm L2’s Digital sessions IQ Index. What are luxury brands doing to
get high digital IQ scores? Why is digital IQ important for the future of growth? What are the dynamics that comprise the digital IQ of a brand?