Case Study: Fashion Forward Dubai and Digitalization of Fashion Weeks

Almas May 9, 2018 2:30 pm - 3:30 pm

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Felipe Monteiro – INSEAD
Katia Kachan – Mediaquest

What were the reasons for Dubai’s historical development as a regional and international centre for fashion and creativity? What are the Key Success Factors for Dubai’s future establishment
as the world ‘fashion capital’ in digital era of direct-to-customer communication? What kind of fashion weeks would correspond to the needs of connected brands, retailers and final consumers?

Together with INSEAD, FFWD will showcase a strategy of an online B2C consumer-centric fashion week. The Dubai-based virtual platform will garner an international community of designers
and consumers. It will be centered on emerging brands and sustainability, while enabling direct communication and sales channels between the designers and their customers by looking at models such as e-commerce and see-now-buy-now shows.