China and Co.

Almas May 9, 2018 5:30 pm - 6:30 pm

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Elie Papiernik – centdegrés
Hassan Fattah – ASDA’A Burson-Marsteller
Jonathan Siboni – Luxurynsight
Natalie Wong – Mixed Media Artist and Fashion Buyer
Robert Meeder – SCAD Hong Kong

Chinese consumers are contributing to an important part of the global luxury revenues. With a transformed market, the Chinese consumers’ expectations have changed over time. With m-commerce taking part of their daily life, they are looking for the experience and status of the brand. What are the major trends for Chinese consumers and how can brands and retailers in the Middle East be impacted by them?