Over the past decade, luxury has taken hold of the global economy, penetrating the most entrenched markets. Controlling masses’ aspirations and influencing the codes of beauty, luxury has become the ultimate aspiration for millions. Talisman brands and products are opening a new world for the consumer. However, behind this incredible rise are some common languages, images and codes hidden in the shadows, that often seem darker or embedded ina disruptive approach. From anthropology to society and consumption, renowned author Nicolas Chemla unveils the darker side of luxury.
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