Traditionally, a majority of luxury consumers have been either digital aliens or digital migrants. In stark contrast, the latest set of luxury consumers will be digital natives. Status symbols are important for the new generation, but as they make purchase decisions, they also think about sustainability, the environment and a product’s relevance. Luxury brands thrive on narrating stories of their heritage and evolution, but is this the best way to connect with these new-age buyers? What is the focus of millennials when it comes to buying premium goods? What can brands do to build loyalty?
Programme, topics, speakers and/or times may be subject to change without any prior notice.