As values, priorities, expectations and demand evolve, what is in store for the luxury sector? As the consumer world moves toward immediate satisfaction, how are brands readying themselves to deal with this scenario of instant gratification? The size of the global luxury market crossed €1 trillion in 2015 and it will grow at a sustainable rate for the next few years, according to consulting firm Bain & Co. While luxury brands hold on to their strong traditional values, technology is turning everything upside down. What kinds of strategies should be devised in order to deal with these new disruptions? How are heritage brands taking up the challenge posed by the new players in the market? What will be the impact on the Arab world, especially the Gulf market?
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