INNOVATION AND CREATIVITY, REINVENTING THE LUXURY SHOPPING EXPERIENCE


Amber May 22, 2017 2:30 pm - 3:30 pm

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Anand Vengurlekar

Two bedrocks of the luxury sector are innovation and creativity, and these are not only required while developing products – the marketing strategy should be equally innovative. Even as luxury brands look to increase their differentiation, the approach adopted by marketers and communicators working in the luxury space has become increasingly similar. So, how to be innovative? What should be the level of creativity to appeal to the connoisseurs of the luxury sector?

 

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