Keynote: Global vs Local emotional engagement By Piaget

Plenary Hall May 23, 2017 9:00 am - 10:00 am

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Chabi Nouri – Piaget

At Piaget we recognize the power offered by the partnership with influencers. Global ambassadors increase brand awareness and desirability, local activations help to connect and create emotional engagement with the consumers. The digital activation of Possession jewellery collection is an example of success story.


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