Market automation, big data, social media, content promotion, the puzzle of budget allocation to digital and traditional markets… These are the realities of today’s business and the luxury sector is no exception. How are these new marketing technologies disrupting the luxury business? What is the future of traditional luxury marketing? Are luxury brands investing enough capital and resources to be ahead of the game? How will this evolution affect agencies? How will the relationship between brands and agencies evolve with the advent of programmatics?