MARKETING AND NEW TECHNOLOGIES


Zafir May 22, 2017 2:30 pm - 3:30 pm

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Bart Van de Vel – Facebook
Heba Sayed – IBM Watson Customer Engagement
Christos Solomi – Omnicom Media Group 
Marco Tedeschi – Hublot
Karsten Jankowski – Infiniti Middle East
Rosy Kachouh – dotmena

Market automation, big data, social media, content promotion, the puzzle of budget allocation to digital and traditional markets… These are the realities of today’s business and the luxury sector is no exception. How are these new marketing technologies disrupting the luxury business? What is the future of traditional luxury marketing? Are luxury brands investing enough capital and resources to be ahead of the game? How will this evolution affect agencies? How will the relationship between brands and agencies evolve with the advent of programmatics?

 

Programme, topics, speakers and/or times may be subject to change without any prior notice.