The public relations and communication industry is adapting to economic, political and technological disruptions. The way information is shared with and relayed to consumers has changed drastically in the past few years. Finding the right platform and customizing a message are key challenges faced by the PR and communication companies. What is the best platform in the Middle East and GCC region? How has the message-relaying market in the region evolved in the past few years? Who should be targeted in PR messages – tourists, nationals or expatriates? Is there a one-message-fits all approach and is it working? What do brands/retailers expect from PR companies? How could news media be effectively used for broadcasting PR messages? Is there an effective method to gauge the result of PR messages?
Programme, topics, speakers and/or times may be subject to change without any prior notice.