Mobile or Nothing


Amber May 8, 2018 2:30 pm - 3:30 pm

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Ihab El Yaman – Memob
Eric Bequin – OMD
Hussein Dajani – Nissan Motor Co.
Allegra Salvadori – Journalist
Jake Thomas – Snapchat

From branded content to activation and geo-fencing, from m-commerce to messaging apps, the mobile revolution is under way in the region. With companies and brands starting to pay to adapt to this new medium, the approach in terms of communication, commerce and interaction needs to change. What is the current situation? What to expect? How to harness the mobile dimension to increase the footfalls, sales or returns for the retailers or the brands?