Digital will not replace brick-and-mortar retail in the luxury business. However, digital is an integral part of doing business and is vital for connecting with consumers. Which areas should luxury brands invest in? In a region such as MENA, where the consumer base is extremely diversified, what should be the digital strategy of companies providing premium goods and services? How are new payment methods and new financial technologies helping consumers? Where does the region stand in the ease of performing international capital transactions?
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