PASSIONS AND EMOTIONS


Plenary Hall May 23, 2017 12:00 pm - 1:00 am

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Hussein Freijeh – Snapchat Middle East 
Martin Roll – Martin Roll Company
Nicolas Chemla – lumierenoire
Aaron McGrath – Six Senses Zighy Bay
Amelie Jabban – Alexandre.J
Robert Meeder – SCAD Hong Kong

Luxury consumers take buying decisions not only because they have money, but also to pursue a passion or because of the brand’s image and associated aspiration. In a digitalized world, can brands express the same emotion? Can a physical brand reach out and convert in the virtual world? Can passion and emotion mix in a digital virtual world that commoditizes everything? Are digital disruption and emotional engagement opposite forces or can they be combined?
Programme, topics, speakers and/or times may be subject to change without any prior notice.