Soul Searching


Amber May 9, 2018 3:30 pm - 4:30 pm

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Sofiane Si Merabet – Karta
Natalie Wong – Mixed Media Artist and Fashion Buyer
Maddison Glendinning – Buro 24/7Middle East
Dr.Reem el Mutwalli
Vadim Grigoryan – Creavi
Robert Meeder – SCAD Hong Kong

In their quest for creating a long-lasting emotional bond with their clientele, luxury brands are moving to a new collaboration. The alternative partnership brings art, exhibition and lifestyle in a new perspective. The rise of fashion videos, exclusive and limited publications and the developing relationships with art are signs of a transformation. Is this a lasting relation between art and luxury? Can it sustain itself? Is this approach scalable around the world or is the regional specificity limiting its implementation?