Major tech firms around the world have either recruited fashion designers or have collaborated with global fashion houses. Apple has hired fashion specialists from Burberry, Yves Saint Laurent and Tag Heuer, while Microsoft has tied up with Bloomingdale’s. These trends suggest a strong partnership in future for the fashion industry, which will incorporate artificial intelligence, big data and smart sensors to not only determine future fashion trends, but also the needs of new-age customers. Augmented reality and 3D printing are set to take the luxury fashion industry to the next level. Is the Middle East ready to accept these changes in the fashion industry? How tech-savvy are the regional fashion designers? What does this marriage of technology and fashion mean for the high-end wearables market?