The Good, the Bad and the Ugly

Yaqoot May 9, 2018 2:30 pm - 3:30 pm

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Bart Van de Vel – Facebook
Haneia – Influencer
Khaled Akbik – OMD
Kristian Valdini – OMD
Jean Ghalo – MRPINGLIFE.COM / Imagery Consultant
Karsten Jankowski – Infiniti Middle East

From the wrong use of influencers and overspending on social or bots, luxury brands and retailers are facing important issues to find the right marketing mix. In an era of phy-gital, what do brands need to reach the new consumers? A look at case studies and success stories in the region as well as wrong strategies.