The Holy Grail


Almas May 9, 2018 3:30 pm - 4:30 pm

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Bernard Cendron – Poiray Japan
Nicolas Chemla – lumierenoire
Daniel Parry – Gulf Related
Hassan Fattah – ASDA’A Burson-Marsteller
Franck Boissinot – Shared-CMO
Clarisse REILLE – DEFI
Stéphane J.G. Girod – IMD

The store of the future plays a major role in the relation with the consumer. From showcase, display and experiential to unique physical touchpoint with the consumer, massive upgrades are needed. With the Middle East’s in-store experience below average, the focus of many luxury brands is on the in-store experience and training. What is the current situation? What is needed in order to enhance the in-store experience for consumers?