The rise of the omni-channel

Amber May 8, 2018 3:30 pm - 4:30 pm

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Waseem Afzal – OMD
Rania Masri – Chalhoub Group
Edward Sabbagh – Farfetch
Cyrille Fabre – Bain & Company
Heba Sayed – IBM Watson Customer Engagement
Jenny Wilson – The College of Fashion and Design

Creating a cross-channel business model to improve the customer’s journey and increase sales has been the main challenge that brands, distributors and retailers have faced. What is the status of this multi-channel experience? Are there benefits from the existing experience in the region?