Graduated from an MBA in internal business, Amelie Jabban has a worldwide working experience in global companies such as Coty (NYC) or Chalhoub in Dubai.
In 2012 Amelie Jabban has opened the French branch of CRM Group.
The objective is to develop Alexandre.J; a cutting edge perfume brand that would break the existing codes of the industry.
The family business makes it voice heard and get awareness very fast.
In less than 4 years, Alexandre.J establishes itself in 45 countries and opens 12 own-retail shops
Amelie Jabban achieves to build the brand universe from product development to merchandising thanks to a talented team of painters, designer, perfumers & trade marketer.
In 2016, she takes a new turn by digitalising the brand with the creation of an online shop & the opening of innovative social platforms
In 2017, she signed a contract with the communication agency Strategy International in order to handle the GCC public relation of the brand as well as the social media
In 5 years, Amelie Jabban has gained a wide vision of the industry, strong knowledge of the competitive environment and strong reputation that places her as a referent person.
She knows how to surround herself and create sustainable projects.