Alexandra has over 15 years of international media agency experience. She started her career in London looking a number of clients, in particular Ford. The Ford business opened the door to an opportunity of working abroad in China. During her 4 years in China she also ran the Unilever business, one of the biggest accounts in the market. The past 8 years have been based in Dubai where she has run global businesses such as Emirates, Mondelez and GSK. More recently she was Chief Strategy Officer at Mindshare where she focused on strategy but also product development, one of which was creating a Luxury offering. Her latest role is at DMS as Chief Client Officer, which is centered around creating tailored solutions for clients based on the DMS product suite.