As Director of Home and Beauty, Annalise Fard is in charge of the Home, Furniture, Toys, Technology and Beauty departments at Harrods. Along with her team she works to elevate the store’s position in these categories and ensure they host a world-class luxury offering of products, brands and service.
Annalise first began her Harrods career in 1997, when she joined the business as a Senior Buyer’s Clerk for Furniture. She stayed at Harrods until 2002, during which time she was Buyer for the Beauty Apothecary for 3 years, before joining American spa brand, Bliss. During her five years at Bliss, Annalise oversaw a growth of the company by 500% and gained vast international experience, with her time divided between London and New York.
In 2007, Annalise accepted an invitation to return to Harrods as General Merchandising Manager for Beauty, heading up the areas of Perfumery & Cosmetics, Beauty Apothecary and the Urban Retreat salon and spa. During this time, she also held the positions of GMM for both Fine Jewellery, Childrenswear and Harrods of London, providing unparalleled experience across a number of areas. Following a promotion to Director of Home in 2013, Annalise has now additionally reassumed responsibility for the Beauty division.
Annalise has also held the role of Chairman, Fragrance Foundation (a non-profit organisation supporting the awareness and growth of the UK fragrance industry) since 2014.
Further to her personal career success, Annalise is respected by all for her exceptional ability to predict a bestseller, business acumen, creativity and dynamism she is also widely known for her positivity, charisma and flair for nurturing new talent.