Dr. Anne-Flore Maman Larraufie graduated from the Military Academy of Saint-Cyr as an
Engineer, got an Advanced Master from ESSEC (France), a Certificate in Advanced Studies at
Thunderbird (USA) and finally completed her Ph.D. in Business Administration at ESSEC.
After several working experiences in various companies including EADS and LVMH (Guerlain),
she decided to set up her own consulting agency SémioConsult®, while teaching in prestigious
business schools and Universities all around the world (ESSEC, HEC, Ca’ Foscari, Shanghai
Normal University, etc.). She is an expert in luxury, consumer behavior, branding and
Dr. Maman is also the Academic Director of the Advanced Master in Strategy and Management
of International Business at ESSEC, for the three campuses (two in Paris and one in Singapore),
and as such manages yearly more than 300 students and works with an administrative team of 6
people spread around the world.