Endowed with a wealth of experience and extensive knowledge of the luxury universe, top marketing expert Chabi Nouri joined Piaget in September 2014, initially as Global Brand Equity, Marketing Jewellery and Communication Director, before being appointed International Managing Director Sales & Marketing in September 2016. Chabi Nouri has spent most of her career at Cartier, within the Richemont family. She has developed a well-rounded skillset in the watchmaking and jewellery professions. Her mission at Piaget is to modernise and rejuvenate the new positioning and ambition of the brand, while capitalising on its history and unique heritage; as well as leveraging its
development strategy across the world and launch a new managerial dynamic. She brings a unique perspective to the Maison Piaget thanks to her overall vision that is both strategic and operational. Chabi is characterised by her passion for the profession, her rare energy, the desire to share an exceptional adventure with her teams and Piaget Society consisting of the clients, ambassadors, friends of the Maison, artists and celebrities who enjoy congregating in a warm, elegant atmosphere to celebrate creative daring.
Swiss-born Chabi Nouri earned her Masters in Economics from the University of Fribourg prior to joining Cartier in Switzerland in 1998 as Product Manager. She subsequently joined Cartier International, initially as Merchandising Manager and then as International Retail Area Manager, responsible for developing the boutique network in the European, American and emerging markets.
Between 2004 and 2008, Chabi Nouri devoted herself entirely to the world of jewellery. Appointed
Jewellery Group Manager for Cartier International, she was responsible of the image and development of the global strategy for High Jewellery and the iconic collections, with the aim of enhancing the Maison’s reputation as an opinion leader in this realm.
Taking a break from the world of jewellery-watchmaking, Chabi Nouri acquired particularly wellhoned business acumen while working for a major international company in fast-moving consumer
goods, as International Director for Vogue cigarettes at BAT in London. Here, she successfully developed a new communication platform and visual identity for this brand that has become iconic, prior to returning to Switzerland to supervise sales and marketing for all the brands in the group within the territory.
Back with the Richemont Group, Chabi Nouri brings extensive knowledge of constantly changing client tastes and expectations, along with her managerial expertise and a global strategic vision for Piaget’s development in the markets. Under her leadership, the Maison will write a fascinating new chapter imbued with a unique and resolutely upbeat style.