Craig joined INFINITI in 2014 and currently heads up the PR & Corporate Communications for premium automotive brand across the Middle East & Levant region. With a career spanning 12 years, he brings a wealth of experience delivering result oriented communications campaigns across the region. As the IMEA lead, his scope of work is to drive Infiniti brand advocacy from a corporate positioning and consumer outreach perspective. Executing a 360 degree approach, key areas of focus include; new product launches, global & regional F1 activations, motor shows, regional brand communications in addition to an ‘always ready’ crisis communications strategy.
Prior to INFINITI, Craig has worked for several premium and luxury automotive brands as well brands from the F&B, hospitality and government sector that gives him a well-rounded and unique take on the regional industry. Craig is an Honours graduate from the Middlesex University in London, UK with a Bachelors of Business Administration in Management and Marketing.