Fahd Hamidaddin is the Chief Commercial Officer at King Abdullah Economic City and a member of the Executive Management Team with overall responsibility for strategic marketing and customer experience. He also leads the city’s key government and corporate partnerships.
Under Fahd’s leadership KAEC has become an iconic business and lifestyle brand, appealing to stakeholders as diverse as visitors, residents, investors, partners and government. He has established the city as a nexus of thought leadership around urban development, strategic brand development and entrepreneurship. He has championed and led a comprehensive initiative to enhance customer experiences at every city touchpoint. And he has strengthened KAEC’s strategic partnerships with key government ministries to align the interests of the city and the nation. Fahd’s leadership has been instrumental in driving sales to exceed targets for four consecutive years.
Previously to KAEC, Fahd was the Chief of Marketing and Competitiveness Initiatives at SAGIA where he was responsible for SAGIA’s overall marketing strategy. There, Fahd won 5 international awards for best communication and advertising campaigns, and online marketing strategy. Fahd led the development, design and rollout of three economic competitiveness indexes: The 100 Fastest Growing Saudi Companies; the Responsible Competitiveness Company Index; and the Most Competitive Youth. For five years, Fahd led the Global Competitiveness Forum, the largest gathering of international leaders from government, businesses and thought leaders in Saudi Arabia.
Prior to SAGIA, Fahd worked for Proctor and Gamble where he was responsible for consumer promotions of all P&G brands in Saudi Arabia, and for managing service partners, and strategic alliances, including above-the-line (ATL), below-the-line (BTL), and direct marketing agencies.
Fahd sits on the Board of Trustees of Prince Mohammed bin Salman college of Business and Entrepreneurship and the Board of Directors of the Red Sea Foundation, a non-profit organization dedicated to enhancing trade and development within the Red Sea region.