French with Lebanese-Syrian origins, Nadine grew up in Paris where she graduated from the leading business school ESSEC.
She started her career at Disney Consumer products Europe, where she discovered the world of strategic marketing and the art of communication.
At Integration, a consulting start-up with a pioneering method to measure and manage all brand-consumer touchpoints, she developed her love for consumer research, with clients such as Procter & Gamble, Saatchi & Saatchi and L’Oreal.
As Head of Business Intelligence of the Chalhoub Group for 12 years, she cemented her expertise in Middle Eastern markets and consumers with an in-depth knowledge of the luxury business. In her role, she wrote several white papers on the luxury industry and the Gulf region and presented as a guest speaker in high profile conferences and university forums.
Concluding 20 years in the corporate world, she is working now as an independent consultant based in Dubai supporting brands in their operations, development of new concepts, understanding of the region and specific consumer patterns as well as developing operational data for the retail industry through syndicated research.