Tara is the co-founder and managing partner of Mojo PR, an independent and award-winning boutique PR agency she established, together with her business partner Louise Mezzina, in Dubai in 2009. A generalist agency with a stellar portfolio of both corporate and luxury consumer clients, Mojo PR delivers full service communications campaigns across the Middle East, as well as India and parts of Africa. The agency is also part of international communications networks, SERMO and PROI.
Tara is a marketing and communications veteran with a 25 year track record in the Middle East, UK and South Africa, and has held a number of leadership positions in the industry prior to establishing Mojo PR. These include General Manager for Weber Shandwick in the Middle East, Marketing and PR Manager for Dubai Duty Free, Head of Marketing for Bradshaw Taylor UK, and PR Director for MBC Group.
Tara’s passion for nurturing, developing and supporting young talent throughout her career led to her being awarded the Middle East PR Association’s Visionary Leader Award in 2015, and regularly earns her international speaking opportunities on the subject. She is also a regular contributor to Inc. Arabia.
She is a Board Member of non-profit organization REACH, an initiative to mentor women professionals and develop female leadership in the Middle East.
As a certified coach, Tara also helps men and women C-suite executives across the MENA region develop their potential.
A graduate of Rhodes University (South Africa) Tara holds a BA in English & Psychology.