Arab Millennials

Zafir May 8, 2018 4:30 pm - 5:30 pm

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Adi Al Fardan – Al Fardan Group
Candice D’Cruz – Marriott International
Jamal Al Mawed – Dubai Properties
Keiichi Koyama – ELLE Japan
Anne-Laure Malauzat – Bain & Company
Robert Meeder – SCAD Hong Kong

With more than 50% of the population below 30 years, the Middle East’s growth potential in the industry is staggering. What are the new consumers looking for? What are the brands to which those consumers feel strongly connected? How is it possible to seduce those consumers?