LUXIFER LUXURY FEVER: The ten commandments of luxury.

Zafir May 8, 2018 2:30 pm - 3:30 pm

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Nicolas Chemla – lumierenoire

What if all the talks about Luxury weremissing the point of what makes it so unique, desirable and fascinating? What if, in spite of all the attempts to format and rationalise it, luxury was inherently mad, beyond measure and beyond reason? What if, in order to avoid the current trend for homogenisation of the luxury experience, Luxury needed to go back to its deeper, darker, bolder essence and origins? Drawing from examples from the fashion and luxury world, but also from pop culture, history and literature, Nicolas Chemla, author of “Luxifer, why are we possessed by Luxury” distills these hypothesis in 10 commandments for luxury to remain sublime… the ultimate dream.