Making Sense of Big Data

Zafir May 9, 2018 3:30 pm - 4:30 pm

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Hussein Dajani – Nissan Motor Co.
Khaled Hassan – IBM Middle East & Africa
Mark Bohn – Converse
Christo Van Wyk – Meltwater
Anand Vengurlekar – Global Brand & Innovation Consultant
Jonathan Siboni – Luxurynsight

In a world where data is precious but overabundant, how do brands make sense of data? How to capture weak signals to incorporate in big data and strategy? Is local knowledge necessary to better use the steams of data?