Redefining the relationship

Plenary Hall May 9, 2018 11:00 am - 11:45 am

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Guillaume Penot – Moet Hennessy Europe
Stéphane J.G. Girod – IMD
Robert Meeder – SCAD Hong Kong
Luc Rochereau – IWC Schaffhausen
Vahé Gérard – AIRKEL
Mathieu Yarak – Choueiri Group

Luxury brands need to re-define the way they reach the consumers and engage in a conversation with them. A recent study by McKenzie found that more than half of the brand’s touchpoint with their consumers on their buying journey were physical. How can brands create a 360 experience morphing physical and digital into creating the conversation, building brand equity and generating sales?