The Store Killer

Plenary Hall May 9, 2018 12:15 pm - 1:00 pm

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Jon S. Maloy – LIGHTBLUE
Anand Vengurlekar – Global Brand & Innovation Consultant
Franck Boissinot – Shared-CMO
Mark Bohn – Converse
Cyrille Fabre – Bain & Company

The Amazon acquisition of and the launch of various local e-commerce sites in the Middle East’s retail landscape are entering a period of uncertainty and instability. Discounts and consumer acquisition and retention are the new game rules.