A dynamic, hands on, transformational leader with over 20 years of experience within the global fashion and retail industry and international business development, in the UK, Europe, US and the Middle East.
Her unique understanding of both the creative and commercial elements of a business has placed her with some of the world’s leading Department stores, Brands and Retail groups such as Harrods, Giorgio Armani Group, Coach, Karen Millen, Majid Al Futtaim and most recently as the CEO of Retail for Alyasra Fashion.
Renowned for changing the retail landscape in the Middle East by securing and negotiating some of the most important joint ventures such as Abercrombie & Fitch and with a reputation of excellence,
Attar has won a number of accolades and recognition for her outstanding achievements, placing her as one of
the top 100 most powerful Arab Women by Arabian Business magazine, 2012 and top 200 most powerful
Arab Women by Forbes, Middle East, 2014.
Attar firmly believes that people are her number one asset, driving performance through motivating and
engaging her teams, delivering success and directly impacting the bottom line.
Attar has held the position of Chairwomen, board advisor, key note speaker, moderator and panellist in
leading retail conferences, with her talks focused on Retail Strategy, Global Trends, Business Development and
Retail & Brand Experience.
An advocate of Social Responsibility she believes that ethical and social responsibility should be at the
forefront of any business and that for a human being to have self-respect and dignity they must endeavour to
make a difference to people lives