Vadim Grigoryan is a distinctive and idiosyncratic creative director with an artistic and creative CV to match his impressive business training.
Born in Baku, he studied robotics at the Moscow State Technical University and is a Management post-grad at the INSEAD in Fontainebleau, where he lead an award-winning strategic project for Diesel. He joined Pernod Ricard as Marketing Director for Russia and Eastern Europe, repositioning Ararat, Chivas Regal, Olmeca, Perrier-Jouët and Martell. His success prompted a move to Paris as Director of Creativity and Luxury for Pernod Ricard, where he refined his trademark approach. From Paris, he oversaw Absolut’s return to the art world after an absence of more than ten years, arranging collaborations with the prestigious Documenta 13 and the Venice Biennale. The New York Times named one of his led projects of the highlights of Art Basel. As the London-based Brand Director for Royal Salute – Pernod Ricard’s most prestigious brand – he was overseeing the repositioning of the luxury whisky blend using the same model.
He currently consults brands and institutions, such as Mugler, Hugo Boss or Art Basel, on art direction and creative strategy.
Alongside his brand work, he has written several case studies published by INSEAD and runs Creavi, a small artistic research initiative that blends together food and transcendence.