Keynote: The Davidoff journey: “Time Beautifully Filled”


Plenary Hall May 22, 2017 11:30 am - 12:00 pm

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Hans-Kristian Hoejsgaard – Oettinger Davidoff AG

At the intriguing and controversial intersection of the luxury market and the tobacco market stand premium hand rolled cigars. Davidoff has leveraged this space to vastly outgrow the market, by taking the cigar aficionado on a journey from brand to experience and by attracting new and younger consumers through the Davidoff Cigars platform, “Time Beautifully Filled”.

Since 2011 ,Davidoff has gone through an ambitious phase of brand renewal, growth, global retail expansion, farmland acquisitions and new factory constructions as well as a new direction, including the global partnership with Art Basel and launching the Davidoff Art Initiative in 2012.

 

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