June 13, 2019 2:00 pm - 4:00 pm
Private: Cassie Owen – DHR International
Jenny Wilson – Heriot Watt University/Jenny N Wilson Consultancy Ltd

With luxury retailers having to adapt quickly to changes taking place on both a global and local scale, it is important to understand the factors which will be impacted the most and ultimately identify the areas needing the most strategic management. This workshop will endeavor to better inform delegates in the following ways:

  • To gain a more in- depth understanding of the different luxury retail consumers within the Middle East – To identify which aspects of consumer behavior, need most attention in order to attract, convert and retain business.
  • To understand the impact that digitization is having/will have on luxury retailers from an organisational behavior perspective – how is this affecting the motivation and engagement of employees?
  • To better equip managers with the right tools in order to integrate technology in a more strategic way, enhancing the customer-employee relationship.