CRACKING THE LUXURY CODE


June 12, 2019 9:15 am - 10:15 am
Eric Bequin – OMD
Gary Pinagot – Christian Dior Couture
Josh Pullan – Sotheby’s
Tatianna Dupond – LinkedIn

Innovative digital strategies boosted the growth of several luxury brands in 2018. There is no turning back when it comes to digital transformation. However, luxury brands face challenges on how to implement the right technologies to reach customers and be more effective.

• How are new technologies revolutionizing the face of luxury brands?

• What are the unexplored opportunities that digital transformation can unlock within luxury retail?

• How are brands balancing their message to appeal to a diverse set of consumers?

• How does understanding consumer psychology boost long-term customer loyalty?