Founder & CEO
Ghizlan Guenez is the Founder and CEO of The Modist, the first global luxury ecommerce platform where leading fashion brands are curated for women who dress modestly. With offices in Dubai and London and shipping to over 120 countries, The Modist aims to address an underserved market of women who want to dress fashionably yet in a demure way, across religions, age groups and ethnicities. The modest market is estimated at $260bn and growing, and The Modist is first to address this market with a luxury proposition that has, in its core, the mission to be an inclusive platform for women globally that celebrates diversity and empowered choice.
Originally from Algeria, Ghizlan lived most of her life in Dubai and the Middle East and holds a first-class degree from the London School of Economics. Ghizlan has over 10 years experience in Private Equity with The Abraaj Group where she cultivated expertise in emerging markets. She was responsible for brand development, sustainability program and partnership building in more than 30 countries. Her work in entrepreneurship, sustainability and art lead to successful long-standing partnerships with the likes of the World Economic Forum, Endeavor Global and Art Dubai to name a few.
In 2018, The Business of Fashion (BoF), the leading digital authority on the global fashion industry, named Guenez one of the 500 people who are “shaping the global fashion industry”