THE PATH TO LUXURY PURCHASE: COMPLEXITY AT ITS BEST
THE PATH TO LUXURY PURCHASE: COMPLEXITY AT ITS BEST
June 13, 2019 9:30 am - 9:45 am
Mathieu Yarak – Choueiri Group
Uncovering the Journey of Luxury Consumers – A research study conducted by CG to help brands better understand the different phases a Saudi female consumer go through while shopping for a luxury item.
