IWC Brand Director Middle East, India & Africa
Mehdi Rajan brings twelve years of international experience within the luxury industry across Europe, Middle East and Africa. He graduated with a masters degree in Strategy from Essec Business School.
Mehdi developed his passion for retail and client experience while working for luxury power houses in Paris such as Cartier and Gucci, before relocating to Dubai with Richemont. While with the group, he evolved between marketing and sales across different Maisons.
In his current role as IWC Regional Brand Director for the Middle East, India & Africa, Mehdi is responsible for strategically leading the brand’s growth within the region. A dynamic leader and a connector by nature, he has been integral to IWC’s recent achievements whilst shaping the brand for the challenges laying ahead.