Rachid Ait Addi
VP Advertising Luxury Fashion Beauty
Rachid has over 15 years of experience in both International Media and Digital Marketing for the Fashion, Luxury and Beauty and Sportswear Industry.
Rachid successfully developed luxury brand online advertising at the Financial Times where he also launched their lifestyle magazine How To Spend It iPad app and relaunched its eponymous website. Both the app and the new site went to win several industry awards.
He then moved to a Finnish startup, Kiosked, where he transformed brands and publishers visual contents (video and images) into viral storefronts.
He has now been helping luxury, fashion, beauty and sportswear brands across the globe to connect with their audience across the marketing funnel with outcome guaranteed solution in premium and brand-safe environments with Teads.