BIG DATA


June 12, 2019 4:15 pm - 5:15 pm
Jonathan Siboni – Luxurynsight
Rachid Ait Addi – Teads MENA
Raouf Ketani – Omnicom Media Group
Sofiane Haddadi – L’Oreal Middle East

Big data, intelligent retrieval, and advanced analytics are bringing credibility and relevance back into the customer relationship. Luxury brands are reacting swiftly to the new digital reality and increasing their investments in digital and related activities.

• How do we find a balance between the privacy of personal data and the use of data for customization/personalization?

• How are new tools of business such as data science and analysis with the assistance of AI and machine learning helping to better understand consumer behavior?

• Are we making the best use of the data we have?

• Are luxury brands analyzing, interpreting data correctly and implementing the findings in an optimum way?