Media & Data Director
L’Oreal Middle East
Data-driven digital marketing professional with over a decade of experience across EMEA in diverse sectors such as Travel, Automotive and Beauty. Maintaining a focus on creating a seamless customer journey for global brands as a member of Technology firms, agencies and in-house teams, Sofiane thrives on new challenges and constantly discovering methods to optimise performance in order to drive business results.
Sofiane utilises his digital expertise to solve complex business dilemmas. He serves as a key member of the L’Oreal Middle East leadership team, leveraging his analytical skills to make decisions as the Strategy lead for Digital and Offline campaigns.