“GLOCALIZATION”: REDEFINING COMMUNICATION MODELS


June 13, 2019 10:45 am - 11:45 am
Anas Bukhash – Bukhash Brothers
Glyn Atwal – Burgundy School of Business, France
Louise Nichol – LouiseNichol.com
Salama Khalfan

When globalization and localization find a way to coexist, an environment is created where brands thrive. Culturally, financially, and socially appropriate communication channels are formed through “Glocalization”. People from various walks of life support global and regional brands to connect with consumers in a manner that is both relevant and niche.

– How are various communicators collaborating to connect with consumers?

– How is the new generation of customers changing their dialogue and interaction with brands?

– In a “glocalized” world, whom do the consumers adulate or pay attention to?