Burgundy School of Business, France
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. Glyn’s teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide, including Harvard Business School. His recent research has focused on the luxury market in emerging markets. He is co-editor of The Luxury Market in India: Maharajas to Masses (Palgrave Macmillan) and Luxury Brands in Emerging Markets (Palgrave Macmillan). He recently co-authored a new book, Luxury Brands in China and India (Palgrave Macmillan). Prior to academia, Glyn worked in industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.