ARAB LUXURY WORLD
THE CONFERENCE ON THE BUSINESS OF LUXURY IN THE MIDDLE EAST
Arab luxury world brings the regional and the international luxury industry together once a year to share,
interact and exchange knowledge, data and research, and also to understand consumers' insights through unique
research, to make sense of major disruptions in the business of luxury and to find ways to focus on the growth
of core resident consumers in an over-abundant market.
From Arab millennials to digital engagement with consumers,and from the rise of boutique malls to the challenges
of over-retailing and e-commerce, the regional luxury landscape is changing. Geopolitical equations, economic
performance amid oil price challenges, a volatile tourism industry and looming taxes in the GCC are some of the
issues that will be discussed and dissected by more than 100 experts in complete depth, so that professionals
associated with the luxury industry are empowered to take growth-oriented decisions.
The advent of the Fourth Industrial Revolution and the end of the era of overabundance are transforming the luxury industry in the Middle East.
As innovation, adaptability and sustainability become the new norms, the industry’s stakeholders are faced with the necessity of adapting to single-digit growth in brick-and-mortar sales. Meanwhile, the digital disruption has arrived and online platforms are vying to get the lion’s share of the market and enjoying double-digit growth.
Changing economic realities have put new opportunities on the table, but in the region today, how do brands create an emotional engagement with their Arab customers? Can the luxury business adapt to an environment of digital disruption? What does the future of retail look like in this new environment?
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