ARAB LUXURY WORLD
THE CONFERENCE ON THE BUSINESS OF LUXURY IN THE MIDDLE EAST
Arab luxury world brings the regional and the international luxury industry together once a year to share,
interact and exchange knowledge, data and research, and also to understand consumers' insights through unique
research, to make sense of major disruptions in the business of luxury and to find ways to focus on the growth
of core resident consumers in an over-abundant market.
From Arab millennials to digital engagement with consumers,and from the rise of boutique malls to the challenges
of over-retailing and e-commerce, the regional luxury landscape is changing. Geopolitical equations, economic
performance amid oil price challenges, a volatile tourism industry and looming taxes in the GCC are some of the
issues that will be discussed and dissected by more than 100 experts in complete depth, so that professionals
associated with the luxury industry are empowered to take growth-oriented decisions.
The fourth industrial revolution and the end of the era of overabundance is transforming the way luxury business
in the Middle East. Innovation, adaptability and sustainability are the new norm to grow in the Middle East’s
luxury industry. The stakeholders of the industry need to adapt to a single-digit growth in the brick & mortar.
The digital disruption has arrived with platforms aiming at getting the lion share and ensuring double digit growth
in the digital arena. New economic realities have put new opportunities on the table. But in a digital disrupt
environment brands need more than ever to create an emotional bound with their consumers. How do brands create an
emotional engagement with their Arab customers? Can the luxury business adapt to a digital disrupted environment
while creating emotional engagement with their consumers? What will be the future of retail
in this new environment?
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